Over the past decades, the level of consumption among the population has increased significantly, and this is generally reflected in the expanding range of goods and services available on the market. We live in a modern world of consumption, where almost any product or service is available at our fingertips. However, few people think about why a product costs a certain price and what factors influence pricing. Let's take a closer look at this topic.

Main topics

• definition of pricing
• pricing on the example of a donut
• production stage
• delivery of goods
• sale of goods in the store
• advertising and marketing
• value added tax
• other factors that affect pricing